" Clarity over complexity. Creativity over conformity. "

Our Team

Embedded with every client.

Every person on this team has worked at the top of their discipline — bringing proven expertise and real-world experience to every engagement.

Jim Wallin

Partner & Head of Production

"Precision over volume. Integrity over shortcuts. Legacy over everything."

Experience:

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Jim Wallin is an Emmy®-winning creative media leader and Partner & Head of Production at MICROBURST. He combines proven broadcast expertise with modern digital storytelling to craft work that resonates and drives measurable results.

His experience spans premier networks and platforms, including Hearst, NBC Sports, Fox News Channel, Golf Channel, SportsEdTV, NewsNation, and MTV Networks’ Lingerie Football League. While part of Hearst Television’s creative services management team, he helped drive Omaha's KETV to the #1 market share ranking among all U.S. small- and medium-market ABC affiliates nationwide.

Based in Naperville, Illinois, Jim partners with brands and organizations to turn bold ideas into high-impact creative that drives visibility, engagement, and growth. He lives there with his wife, Roxanne, and their son, Noah.

Daysi Salazar

Partner & Head of Strategy

"A strong brand tells the truth — beautifully."

Experience:

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Daysi Salazar is a marketing strategist, former elite athlete, and Partner and Head of Strategy at MICROBURST. She combines strategic insight with creative vision to craft campaigns that resonate and drive measurable results.

Her experience spans global sports brands, professional organizations, and art galleries, including Gamma, Völkl, FitLight, Stretch Zone, RSPA, and collaborations with international artists such as Rigo de León. She has led marketing strategy, content production, partnerships, and brand storytelling that maximize reach, engagement, and impact.

Based in Miami, Florida, Daysi partners with founders and brands to simplify complex challenges and execute high-impact strategies that elevate visibility, engagement, and brand value. She lives there with her family.

John C. Hoffman

Senior Executive Producer

"Remember no matter what, have fun."

Experience:

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John C. Hoffman is senior executive producer at MICROBURST, delivering high-impact content, experiential productions, and audience engagement for sports, media, and creative clients. He combines strategic production leadership with creative vision to bring ambitious campaigns and live experiences to life.

John has led production for marquee clients including Disney, Airbnb, WarnerMedia, Google, and Mr. Beast, overseeing experiential activations, branded content, and live events across entertainment, lifestyle, and corporate sectors. He is recognized for unifying creative strategy with seamless execution to produce work that resonates and drives results.

Based in Miami, Florida, John partners with founders and brands to elevate creative impact, streamline production, and deliver experiential work that maximizes visibility, engagement, and audience connection.

Elvis Espinal

Head of Technology & Innovation

"Innovation distinguishes between a leader and a follower." — Steve Jobs

Experience:

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Elvis Espinal is the Head of Technology and Innovation at MICROBURST, bringing over 15 years of expertise in solution architecture, cloud solutions, and digital transformation to fuse advanced tech with the agency's creative media services.

He honed his enterprise-level skills as a CPQ Solution Architect at Accenture, where he designed sophisticated Configure, Price, Quote systems—primarily on Salesforce—to streamline sales processes, pricing strategies, and revenue operations for major clients. He holds ServiceNow certifications (Certified System Administrator and Application Developer) and is a Certified SAFe® 6 Agile Product Manager.

Earlier, Elvis founded and served as CEO of NeosCloud, delivering SaaS consulting in CPQ, CRM, and custom cloud implementations. His career also includes roles as Senior Business Analyst/Solution Architect at CallidusCloud (now SAP) and Senior Test Engineer at Eaton.

A graduate of Instituto Tecnológico de Santo Domingo, Elvis now leads Microburst’s technology strategy—automating workflows, leveraging AI for content and insights, and integrating digital tools—to transform creative campaigns into scalable, full-funnel solutions for emerging brands.

Federico Boscarino

Head of Business Development

“If people like you, they’ll listen to you, but if they trust you, they’ll do business with you.” — Zig Ziglar

Experience:

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Federico Boscarino is the Head of Business Development at MICROBURST, driving strategic partnerships, client growth, and brand expansion for sports, media, and creative clients. He combines performance expertise with global networks in sports and entertainment to identify opportunities and deliver measurable impact.

A former NCAA Division I tennis player and Top‑50 junior in South America, Federico has worked hands-on with elite athletes including Anna Blinkova (#56), Veronika Kudermetova (#9), and Wimbledon Champion Elena Rybakina (#4), as well as high-performance juniors and adult players. His background in coaching, strategy, and performance informs his approach to building client relationships and executing growth initiatives.

Based in Miami, Florida, Federico partners with founders, brands, and organizations to expand reach, simplify complex challenges, and deliver impactful collaborations.

How We Work

What we believe in.

Hands-on, always.

Sharp, focused expertise on every engagement.

Craft over volume.

Fewer clients, more invested in each one.

Honest advice first.

We'd rather tell you what won't work.

One team, every discipline.

Brand, video, technology — no silos.

SportsEdTV
Stretch Zone
Völkl
Gamma Sports
AEON88 Gallery
Rigo Leon Art
POGOMAN30 Corporation
Hospitality1
Planes Podcast on Infobae América
KIA Corporation
GRW Original Music
Freedom Racing Enterprises
SportsEdTV
Stretch Zone
Völkl
Gamma Sports
AEON88 Gallery
Rigo Leon Art
POGOMAN30 Corporation
Hospitality1
Planes Podcast on Infobae América
KIA Corporation
GRW Original Music
Freedom Racing Enterprises
SportsEdTV
Stretch Zone
Völkl
Gamma Sports
AEON88 Gallery
Rigo Leon Art
POGOMAN30 Corporation
Hospitality1
Planes Podcast on Infobae América
KIA Corporation
GRW Original Music
Freedom Racing Enterprises
SportsEdTV
Stretch Zone
Völkl
Gamma Sports
AEON88 Gallery
Rigo Leon Art
POGOMAN30 Corporation
Hospitality1
Planes Podcast on Infobae América
KIA Corporation
GRW Original Music
Freedom Racing Enterprises

"

good words

" Vision and mission-focused, MICROBURST was instrumental in bringing AEON88's vision to life. From the website to our social platforms, they were thoughtful collaborators who listened carefully and helped translate our vision into a strong digital presence. A talented and supportive team to have on your side. "

I

— Isis Phillips

AEON88 Gallery

good words

" MICROBURST operates as a true business partner. They've been in the room with me during critical meetings, helping navigate deals and strategy at a level most creative agencies simply don't operate at. Their live event activations have been executed at a high level — but it's their business acumen and hands-on consultancy that I value most. "

R

— Rigo Leon

Rigo Leon Art

Let's talk

Want to work
together?

We keep our client list small. If we're a fit, let's figure it out on a quick call.